Riza Movahedi's iZafre » Ambient Media http://i.zafre.com Thu, 28 Jan 2010 17:00:09 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Ambient Media advertising ideas http://i.zafre.com/2008/08/30/ambient-media-advertising-ideas/ http://i.zafre.com/2008/08/30/ambient-media-advertising-ideas/#comments Sat, 30 Aug 2008 10:47:28 +0000 Riza http://i.zafre.com/?p=40 Ambient Media is the name given to a new breed of out-of-home products and services determined by some as Non-Traditional or Alternative Media. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.

fiatpunto Ambient Media Premium Advertising Inspiration

Reasons for the growth of ambient media:

  • A decline in the power of traditional media.
  • A greater demand for point-of-sale communications.
  • Its ability to offer precise audience targeting.
  • Its general versatility.

Ambient media advertising is used in untraditional places like bathrooms in premium bars or restaurants and thus can produce mass attention in centralized locations, or directly interact with consumers during normal every day activities. Rethink your next ad campaign and get inspired by the following ambient media advertising ideas.

Ambient Media advertising ideas

Feed SA – Trolley

feedsatrolley Ambient Media Premium Advertising Inspiration

Axe

axetowel1_preview Ambient Media Premium Advertising Inspiration

axetowel2_preview Ambient Media Premium Advertising Inspiration

axe_preview Ambient Media Premium Advertising Inspiration

Fiat Punto: Elevator parking sensor

fiatpunto Ambient Media Premium Advertising Inspiration

Fiat Punto: Sunroof

A magnetic mat, shaped like a sunroof, placed on cars in parking lots of malls and restaurants.

sunroof_preview Ambient Media Premium Advertising Inspiration

Fedex Truck

fedex_pickaback_preview Ambient Media Premium Advertising Inspiration

Track Crossing Safety Campaign: Too Many Didn’t

rail_crossing_ambient_preview Ambient Media Premium Advertising Inspiration

Greenfamily Youth Association of Environment Protection

Excretion vision
pp1_preview Ambient Media Premium Advertising Inspiration

Canadian Red Cross: Fallen Woman

unknown-4 Ambient Media Premium Advertising Inspiration

closer_woman2lowres_preview Ambient Media Premium Advertising Inspiration

soma-wine Ambient Media Premium Advertising Inspiration

(This was for a wine shop.)

Other ambient media inspiration

nail-biter Ambient Media Premium Advertising Inspiration

unknown-2 Ambient Media Premium Advertising Inspiration

unknown-6 Ambient Media Premium Advertising Inspiration

plasticsur_preview Ambient Media Premium Advertising Inspiration

Bath rooms

nissan Ambient Media Premium Advertising Inspiration

hot-sauce Ambient Media Premium Advertising Inspiration

wash-hands Ambient Media Premium Advertising Inspiration

axe-3 Ambient Media Premium Advertising Inspiration

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