Ambient Media is the name given to a new breed of out-of-home products and services determined by some as Non-Traditional or Alternative Media. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.
Reasons for the growth of ambient media:
- A decline in the power of traditional media.
- A greater demand for point-of-sale communications.
- Its ability to offer precise audience targeting.
- Its general versatility.
Ambient media advertising is used in untraditional places like bathrooms in premium bars or restaurants and thus can produce mass attention in centralized locations, or directly interact with consumers during normal every day activities. Rethink your next ad campaign and get inspired by the following ambient media advertising ideas.
Ambient Media advertising ideas
Feed SA – Trolley
Axe
Fiat Punto: Elevator parking sensor
Fiat Punto: Sunroof
A magnetic mat, shaped like a sunroof, placed on cars in parking lots of malls and restaurants.
Fedex Truck
Track Crossing Safety Campaign: Too Many Didn’t
Greenfamily Youth Association of Environment Protection
Excretion vision
Canadian Red Cross: Fallen Woman
(This was for a wine shop.)
Other ambient media inspiration
Bath rooms
