Monthly Archives: August 2008

Ambient Media advertising ideas

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Ambient Media is the name given to a new breed of out-of-home products and services determined by some as Non-Traditional or Alternative Media. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.

fiatpunto Ambient Media Premium Advertising Inspiration

Reasons for the growth of ambient media:

  • A decline in the power of traditional media.
  • A greater demand for point-of-sale communications.
  • Its ability to offer precise audience targeting.
  • Its general versatility.

Ambient media advertising is used in untraditional places like bathrooms in premium bars or restaurants and thus can produce mass attention in centralized locations, or directly interact with consumers during normal every day activities. Rethink your next ad campaign and get inspired by the following ambient media advertising ideas.
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Inspiration series: Package Design #3

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I really impress by graphic designers works, Like when i go to THE DIE LINE blog too seeing package design, Always love the designs, and I’m happy to have THE DIE LINE blog to see some nice and beautiful work by package designers around the world. So i decide to share it with you again.

Coca-Cola Light by of Roberto Cavalli

Joint venture between Coca-Cola and Roberto Cavalli – limited run of 300,000 bottles (limited is a subjective term) exclusively for the Italian market.
“I had a lot of fun creating three different “dresses” for the legendary silhouette of the Coca Cola Light Contour. They are seductive and feminine, in typical Cavalli style. They’re designed for the world of young people, which has always been a great inspiration to me,” – R. Cavalli.

Roberto_cavalli_coca_cola_light

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Website Design: Choosing The Right Colors For Your Website

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Green

Green is the color of nature. It symbolizes prosperity, tranquility, abundance, fertility and safety. It is mostly associated with money and wealth, and believed to bring abundance and success. The color Green also reflects peace, serenity and life force.
It is strongly advised to put some Green in your life when you want:

* a new state of balance
* a need for change or growth
* to pursue new ideas
* protection from fears and anxieties

Yellow

Yellow is the color of sunshine. Mostly associated with Joy, Intellect and Clarity. It also symbolizes Enthusiasm, Light, Creativity, Spirituality. The color Yellow is believed to bring out Optimism in one individual, and always evokes a positive response because of it’s cheerfulness and liveliness. It is also perceived to be a childish color, and it not advisable to use the color Yellow in selling prestigious and expensive products to men. Yellow is generally considered too soft a color for men, and won’t look good on Tuxedos, Suits, and other manly products.

The color Yellow is best for those who wanted:

* clarity in decision-making
* a relief from ‘burnout’, panic, nervousness, and exhaustion
* sharper memory and concentration skills
* protection from lethargy and depression during dull weather.

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