Ambient Media is the name given to a new breed of out-of-home products and services determined by some as Non-Traditional or Alternative Media. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.

Reasons for the growth of ambient media:

• A decline in the power of traditional media.
• A greater demand for point-of-sale communications.
• Its ability to offer precise audience targeting.
• Its general versatility.

Ambient media advertising is used in untraditional places like bathrooms in premium bars or restaurants and thus can produce mass attention in centralized locations, or directly interact with consumers during normal every day activities. Rethink your next ad campaign and get inspired by the following ambient media advertising ideas.

I really impress by graphic designers works, Like when i go to THE DIE LINE blog too seeing package design, Always love the designs, and I’m happy to have THE DIE LINE blog to see some nice and beautiful work by package designers around the world. So i decide to share it with you again.

Coca-Cola Light by of Roberto Cavalli

Green

Green is the color of nature. It symbolizes prosperity, tranquility, abundance, fertility and safety. It is mostly associated with money and wealth, and believed to bring abundance and success. The color Green also reflects peace, serenity and life force.
It is strongly advised to put some Green in your life when you want:

* a new state of balance
* a need for change or growth
* to pursue new ideas
* protection from fears and anxieties

Yellow

Yellow is the color of sunshine. Mostly associated with Joy, Intellect and Clarity. It also symbolizes Enthusiasm, Light, Creativity, Spirituality. The color Yellow is believed to bring out Optimism in one individual, and always evokes a positive response because of it’s cheerfulness and liveliness. It is also perceived to be a childish color, and it not advisable to use the color Yellow in selling prestigious and expensive products to men. Yellow is generally considered too soft a color for men, and won’t look good on Tuxedos, Suits, and other manly products.

The color Yellow is best for those who wanted:

* clarity in decision-making
* a relief from ‘burnout’, panic, nervousness, and exhaustion
* sharper memory and concentration skills
* protection from lethargy and depression during dull weather.

Parisa tashakori Born in 1973 Tehran, Iran. MA, Graphic Design, Azad University of Tehran, 2002, Member of the Iranian Graphic Designers Society (IGDS). Instructor of Graphic design in some Universities such as:  Azad University, Seda- Sima University and …Art director of many International Advertising Agencies.

ACHIEVEMENTS
- Jury Member of the Best Posters of 5th Generation Iranian Graphic Designers 2006
- Jury Member of 2nd International Poster and Computer Animation Competition Anti AIDS, Ukraine 2007
- Jury Member, 3rd Typography Poster Exhibition, Tehran 2007

AWARDS
- 3rd Prize, 8th Tehran International Poster Biennial, Iran, 2004
- Honorary Diploma, 5th International Ecoposter Triennial in Ukraine, 2003
- Prizewinner, Graphic Category, First Exhibition of Material Recycling, Tehran 2002
- Honorary Diploma, Logotype Exhibition, “Tandis” Visual Arts Biweekly, Tehran, 2004
- 3rd Prize, the 10th International Poster Triennial (Ekoplagat’ 05), Slovakia
- Honorary Diploma, 3rd International Design and Illustration Festival (COW!), Ukraine 2007

EXHIBITION
Participated in more than 40 internal and international exhibitions in various countries of the world such as Iran, America, Poland, Belgium, Ukraine, Slovakia, France, and Switzerland and …